Since its debut in 2007, the Society for the Physically Disabled (SPD) Charity Show is an annual charity show that will help SPD raise funds to enable People with Disabilities to get greater access to help, transforming their lives. This year, The SPD
Charity Show 2019 was telecast live at 7pm on 17 March 2019 (Sunday) and repeated
a week later at 3.30pm on 24 March 2019 on Channel 8. Our President Mdm Halimah
Yacob who is also SPD’s Patron supported the event by gracing it as the Guest-of-Honour.
This year, The SPD Charity Show 2019 theme of “Little
Actions Keep Dreams Alive” witnessed the highest number of SPD
beneficiaries showcasing their talents alongside local and foreign artistes. Stories of individuals overcoming adversities was also featured. One of the many segments
was 10 SPD beneficiaries taking centre stage on a fashion runway together
with nine MediaCorp artistes to model stylish outfits. This segment signified SPD beneficiaries' strength in stepping out of their comfort zone to
be in the limelight and, the little steps they take to fulfill their dreams. The
SPD Charity Show 2019 was hosted by Taiwanese television personality
Mickey Huang and popular television host Quan Yi Fong. The local performing artistes included: Zoe Tay, Chen Han Wei, Zheng Ge Ping, Xiang Yun, Pan Ling Ling,
Dennis Chew, Nick Teo, He Ying Ying, Denise Tan, James Seah, Chen Yi Xi,
Kimberly Wang, Bonnie Loo, Desmond Ng, Jarrell Huang, Karena Yeo and Ke Le. They were joined by well-known Taiwanese singer Jeff Chang and Hong Rong
Hong, veteran Hong Kong artistes Michelle Yim and Bowie Wu and popular
Korean-Taiwanese singer Bii.
With the united act of kindness, the amount raised during
the show was $4.31 million exceeding the $3.8 million target that was set for
the show. This was achieved with the support of partners, donors, volunteers
and show participants who made the SPD Charity Show 2019 a success.
Charity Show Commercial
The performances by SPD beneficiaries showcasing their
talents alongside local and foreign artistes, the stories of individuals
overcoming adversities and, the shout out of calling the donation hotlines were
crucial for the SPD Charity Show's success. Although digital media
marketing was of assistance to make SPD Charity Show a success, it would not be
possible for digital media marketing to do it alone. If digital media marketing
can do it alone then why are the performances, stories of individuals
overcoming adversities and the shout outs necessary?
The Safer Giving campaign, with the tagline "ask, check, give" started in 2018 just as a precaution for all Singaporeans to do thorough checks before the give money to a charity. Online giving makes it more difficult to determine the legitimacy of a charity.
The Safer Giving campaign, with the tagline "ask, check, give" started in 2018 just as a precaution for all Singaporeans to do thorough checks before the give money to a charity. Online giving makes it more difficult to determine the legitimacy of a charity.
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What do you think? Would the charity show be as successful if only digital marketing was used? Sound Off!
